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Children are born ready and eager to learn, and their brains develop rapidly in the first years of life. That’s why every moment of learning is important during this time. In fact, children who attend a quality early learning programme before they go to school, do much better at school and in life.

The SmartStart #EveryWeekCounts campaign aims to support parents across South Africa with improving your child’s early learning by providing tools and resources that can be used in your home.

Sign up for our newsletter today to find out more about the importance of early learning for your child’s development.